Take-Two Interactive, the parent company of Rockstar Games, announced Wednesday that their open-world opus Grand Theft Auto V raked in a staggering $800 million in its first 24 hours of availability. Not only is that a new high for both the GTA franchise and Take-Two, but it trounces previous record-holder Call of Duty Black Ops II, which managed to bring in $500 million in its first day of release last year.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V,” said Strauss Zelnick, chairman and CEO of Take-Two. “Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.”
