FBN Holdings PLC Launches Refreshed Corporate Identity

Lagos, 27 January, 2014. FBN Holdings PLC, the largest financial services group in Nigeria, today unveiled a refreshed corporate identity for the FBN Group, including all of the company’s subsidiaries. From Tuesday January 28th the refreshed identity, designed to reflect the company’s strategic direction and position the company to meet the future needs of the market, will be rolled out across the Group’s operations, including First Bank of Nigeria. Refreshing the FBN Group brand is a major milestone in a wider strategic plan to ensure that the group as a whole delivers more efficient services, more effectively and with a core focus on the needs of our customers. 

The announcement also marked the launch of FBN Groups 120th anniversary celebrations. Founded in 1894 as The Bank for British West Africa, FBN Group’s FirstBank was the very first banking institution to be established on the African continent.