New Media is
increasingly playing a key role in the messaging process of key players in
business, government and at even private levels. What used to be an
appurtenance is now a necessity for brands that care about how they are
perceived. While the use of these tools and forms of communication have become
the norm for the most forward-looking organizations, it has become crucial to
celebrate those who are not only doing it well but doing it differently without
losing their brand essence.
