The “Say It Again” music video, shot on location all around the world including New York, Ghana, Nigeria, South Africa and Canada, was brought to life by the co-partnering of director Ike Awuah and X.O Senavoe and shows what X.O and #XONATION is all about: the blending of all types of people from all walks of life doing ‘Xtra-Ordinary things in ordinary ways. It also depicts the movement that is the continually-growing thousands of X.O fans around the world.
His twist on the “xo” signature, using “when your chick’s blowing me kisses, she’s really saying my name” serves as a tie-in to the playful nature of the song while solidifying X.O’s royalty ranking as a rap giant. The video will be followed right away by the release of the first single of the year and kicks off what will be a great year of non-stop X.O music.
“The only rapper Stevie Wonder is calling a must-see”. Say It again!
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