Apple apologizes for errors with iOS 6 Map services

Apple launched its own mapping service earlier this month when it rolled out iOS 6, the highly anticipated update to its mobile software platform, and started selling the iPhone 5.

We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook said in a letter to customers released on its website, adding that the company "fell short" of its commitment to deliver "the best experience possible to our customers."

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app," he said in the letter.