X-factor judge, Simon Cowell, announced a new global online talent contest, "You Generation."
"You Generation" which kicks off March 20, in 15 languages and 26 countries around the world will take things back to basics, featuring unknowns with "unconventional and original talents" performing for webcams in their bedrooms.
The contest will run for an entire year, with different talent categories (and new prizes) rolling out every two weeks. (Or, as Syco's oh-so-British press release says, "every fortnight.") There will also be a grand prize awarded at the end of the year.
Check out the contest's YouTube page at http://www.youtube.com/yougenerationtv.
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