FBN Holdings PLC Launches Refreshed Corporate Identity

Lagos, 27 January, 2014. FBN Holdings PLC, the largest financial services group in Nigeria, today unveiled a refreshed corporate identity for the FBN Group, including all of the company’s subsidiaries. From Tuesday January 28th the refreshed identity, designed to reflect the company’s strategic direction and position the company to meet the future needs of the market, will be rolled out across the Group’s operations, including First Bank of Nigeria. Refreshing the FBN Group brand is a major milestone in a wider strategic plan to ensure that the group as a whole delivers more efficient services, more effectively and with a core focus on the needs of our customers. 

The announcement also marked the launch of FBN Groups 120th anniversary celebrations. Founded in 1894 as The Bank for British West Africa, FBN Group’s FirstBank was the very first banking institution to be established on the African continent. 


Far more than just a Logo, the new corporate identity has been designed to ensure that the FBN Group continues to be at the forefront of the African financial services industry. It combines the 120 year old heritage that is central to our identity with a commitment to sustainable business practices and the highest levels of professionalism in the industry. The various elements of the logo also portray strength, care and knowledge.

The iconic elephant is the respected and instantly recognisable icon of FBN Group’s brand identity and our refreshed identity retains the elephant and re-ignites this iconic symbol with a number of enhancements that we believe will resonate with our audience today. 

The raised head of the elephant in our refreshed identity is a promise to all customers that with us in your corner, every financial challenge you face, you can face with your head held high. The deep blue colour represents momentum, innovation and evolution. These principles ensure that we continue to develop solutions that are at the heart of all your challenges. The raised foot of the elephant is a promise that we will always put our best foot forward for you, our valued customers Finally, the infusion of gold into our logo serves as a renewal of our promise to all our stakeholders - a promise to continue to set the gold standard for value and excellence in financial solutions across Sub Saharan Africa.
Our brand manifesto declaration is to place our customers, stakeholders and partners at the heart of our business. We put 'You First' and as such we promise to be:

·       There for and committed to you our customers
·       A financial solutions group that listens, understands and connects with you as people
·       A financial solutions group that will deliver the relevant experiences that exceed your                   expectations
·       A financial solutions group that has the products and services that meet the diverse needs         of modern Sub Saharan Africa
·       A financial solutions group that you can trust and rely upon
·       A financial solutions group that is there as a constant financial partner throughout our                   customers lives

The refreshed identity was unveiled at a series on events on Monday January 27th 2014 where media partners, investors, customers, regulatory bodies and other key stakeholders were hosted to two superb unveil events. 
Dr. Oba Otudeko, FBN Holdings Plc Chairman said; “Today’s announcement of the refreshed FBN Group’s identity is an important milestone and the culmination of much hard work. We are committed to building a financial institution that consistently supports growth and that celebrates and showcases the unique characteristics of the diverse nations on our continent. We believe that our continued success will be built on the principle that we will add value nationally, regionally and at a continental level.Our customers have always come first. Each and every change we implement allows us to put them first that much more. Through this period of change we will continue to place the highest priority on the needs of our customers.”