Saturday, 10 May 2014

Samsung’s Head Of Mobile Design Resigns After Galaxy S5′s failure

Samsung Electronic’s head of mobile design, Chang Dong-hoon, has resigned following criticism about the Galaxy S5 smartphone’s lack of pulchritude.Though the Galaxy S5′s design did not actually deviate too far from earlier models, its looks and textured plastic back were roundly lambasted by reviewers.

Despite their perceived lack of beauty, Samsung still managed to sell 86 million smartphones in 4Q2013, widening its lead over Apple. During that quarter, it also attained a 29.6% share of the global smartphone market, compared to Apple’s 17.6%.

But Samsung has been struggling to make a profit with its phones, thanks in part to heavy spending on marketing. In April, it also reduced the price of the Galaxy S5 in South Korea, the first time it has ever done so for a flagship phone.

Samsung said Chang will be replaced by Lee Min-hyouk, Samsung’s vice president for mobile design. Chang, who studied at the Art Institute of Chicago, offered to leave the company last week, but will continue to oversee Samsung’s overall design strategy.

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