Monday, 2 December 2013


After weeks of speculation, with many wondering what the conversation around #thegrooveiscoming is about, organisers confirmed today, that Club Ultimate is bringing Lagosians a groove that'll change their lives. Forever.

Port Harcourt witnessed magical displays, aerial dancers, DJ battles, live music and more, with many residents confessing it's a club experience like none they'd ever seen.

‘The Gulder Club Ultimate as most consumers have come to know is a virtual club idea. A ‘never been seen before’ experience anticipated to engage and excite consumers, transforming a simple strategic venue into a spectacular location for the most exciting clubbing event ever experienced in the region. Club Ultimate on the 13th and 14th promises to be a special night with Gulder’ says Onyeka Okoli, the senior brand manager, Gulder at Nigerian Breweries.

And those who'll be lucky to witness Club Ultimate in Lagos will have even more to say. With the greatest Nigerian DJs alive on the bill, a red carpet team that'll shock many, and a host that's truly internationally acclaimed, Gulder is determined to throw the club gig of the year this December.

Unusual in theme and concept, Club Ultimate will happen at Oceanview by Eko Hotel on 13th and 14th December, in Lagos, with a line up that'll include the afore-mentioned, and a line up of great Nigerian and international performers.

According to Emmanueal Agu, the marketing manager, Gulder at Nigerian Breweries,  ‘The next installation of Gulder Club Ultimate on the 13th and 14th will not only position the brand as a premium choice for beer consumers but establish a platform to thrill and engage its target audience. Club Ultimate will again take the clubbing experience in Lagos to new heights.’

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